Content is the heart of the web site, and after a positive initial impression, the user gains the most from the text. Users come to the web site because they are looking for information and the information may be found in the contents.

Users do not read all the content of the website. They skim through the content and choose the information that is relevant to them, so it is important for the information to be accessible, brief and clear. It must also be correctly arranged and organized with directions to the main pages for each category with content explanations and a glossary on the category, to ensure the content is understood and the user is correctly and successfully directed to the information he is looking for.

Get free tips on how to organize content more easily:

“Successful Website Design” is a part of our webdesign tips series. This webdesign-articles resource has been created for the webdesign community, web designers and programmers, as well as website design tips for small business.

Using creativity and a visual impression, we capture the attention of the user for transferring the company’s important messages. For creating a stable brand, the web site design is to be based on a clear media target for conveying the desired messages. Also, the visual elements and the content in the web site design are to support this goal. The identification of the brand and the elements reinforcing it creates consistency, recognition and authenticity.

The identification of the brand and the new image of the client is to be supported at the web site with original stylish elements such as the emphasizing of parts of the designed elements, static or dynamic, capturing the attention of the user who enters the site, attracting him to stay and browse the site.

Great website design elements

A web site that provides, structural, design, content, functional and technological solutions for users, supported by a tailored information system, leaves users a positive impression of professionalism of the company and guarantees continued usability of the site.

It is very important to place emphasis on the conceptual and functional structure planning stage. A natural process in ramifying information sites is expansion and addition of contents and applications. A degree of flexibility is to be provided for from the site structure planning stage so that it is supported by the content management system. Thinking of these options while in the planning stage will save substantial and expensive changes during the development and after the site is launched.

The FWA, Favourite Website Awards recognizes the latest, best cutting edge website designs. An all Flash website provides you with tons of articles, interviews and great website profiles.

“…HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration.”

A great source for creative people interested in web design, print, illustration and the business side of being a designer. In 2005 my partner and I participated in the 4-days conference of HOW Design in Chicago. It was an amazing experience – highly recommended.

One of the leading global advertising agencies. Inspiring work and great navigation. Check out Leo Burnett.

The folks at Volkswagen took a guy from Colorado, put him in a VW Rabbit taxi and had him drive people around the Big Apple. The Gypsy Cab Project gives us a rare look into the little stories that make all of us unique.

Radical Media chose a 3D animation, puppet show like, to promote their full service production powerhouse – @Radical/music. With offices spanning all over the globe, @Radical/music produced videos for diverse artists such as Janet Jackson, Ludacris, Jay-Z and the Chemical Brothers. You’ve gotta see this!

This is a fantastic project! Flash website for the promotion of a downtown mall in Montreal!
Love District is a must see! – By the way, each heart is different.

1st Ave Machine is a CG VFX / 3D animation studio and production company! Check the 3D renderings in their selected anime movies! Mostly inspired and located within an organic environment, some of the flora has become anima….

The Nudie Jeans Co. website is really top-notch. They suggests that denim becomes more personal and more beautiful as they are worn in. In fact, Nudie instructs people to wear their jeans as much as possible for the first six months before washing them for the first time.

Imagine 250,000 colorful ‘superballs’ come flying over a typical street in San Francisco in slow motion, raining down on anything that gets in their way and without the help of computer graphics.

Set to the stripped-down acoustic soundtrack of José González’ “Heartbeats” – introducing the next generation of Sony television. Get a preview of behind the scenes of the new Sony Bravia.

By the way, if you’re into great commercials you might also be interested in the new iPod commercial.

Hot, cool, classic, alternative, hipster, nerdy, iconic and random–the Ultimate Designer Holiday Gift Guide from Core 77 workshop, is an explosion of holiday goodness with a pepper sauce chaser and some rainbow sprinkles on top.

What can anyone possible say about Adobe’s Kuler? – The online tool for all things color – I simply love it. A great project from Adobe Labs, which helps you create color themes for your creative projects and also explore and share color themes with the community. Use it online or download themes to use with Adobe Creative Suite. Check out Adobe Flash tutorial available online. Adobe’s Kuler color themes passed with flying colors.

By the way, if you’re into color themes and website design in general you might also be interested in our luxury brand website design tips from our webdesign tips series.