The new bicycle safety lights are called Hokey Spokes. These brilliant bicycle wheel lights are actually transparent “blades” that attach to your bicycle spokes. As these blades spin during riding, a computer inside the blades modulates the internal LED lights so that design images and custom text appear.

The Hokey Spokes look like a colorful animated laser show has just whooshed by you. That’s what makes this cool item such good bicycle safety lights. I mean, there is no way drivers could ignore you with your Hokey Spokes turned-on and I’m pretty sure it will stop a couple of people on the street too.

Riding a jorg&olif city bike is a simple pleasure that isn’t easily explained, it’s something you just have to try. It’s not only a great looking “carry-all,” it’s a smart form of urban mobility that becomes a way of life.