Sometimes architecture has to deal with a very particular concept: ephemerality. In Shoham, Israel, Pavilion 2012 arises from the ground as an outstanding example of contemporary prefab building that works as an object!
The program for this transitory architecture is focused on creating a distinctive place to sell a future residential project for a large real estate. Some are born to last indefinitely…some are born to live for a short period of time! In this special case, Pavilion 2012 will be demolished in a year’s time, so a peculiar approach was developed in order to turn this building into a unique study case: a single ground floor with 300 sq. m. assembles the entire sales office program. Continue reading