aesop store interior design bs1 1000x668 - Aesop DTLA

Aesop DTLA

If this was 1995, I might begin by saying Aesop is “totally tubular, man!”. But seeing as that may not translate to the generations found reading this article circa 2017 – let’s just say this store, designed by Brooks + Scarpa, is recycled simplicity wrapped in genius!

Situated in the artsy downtown hub of Los Angeles, within the historic theater district – claim to fame; the Orpheum Theater – and hugging up against the fashion borough, Aesop Downtown has opened their doors to one of their largest stores to date.

Aligning themselves with culturally modern motifs, and expertly up-cycling cardboard tubes in order to form their walls and create their furniture, Aesop has pulled together the quintessential palette of perfection.

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This warm space is both intriguing as well as functional, delivering countertops created out of recycled paper, donning vintage sinks and leveling itself out with concrete floors; it all hums along nicely to the tune of its 1929 origins.

Although most may not have thought to use cardboard tubes to build a business with, Aesop clearly went with the YOLO (you only live once) theory, and built their shop on the sound decision of Instagram’able fame! #SmartMove #WowFactor

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Architects: Brooks + Scarpa
Photography: Brooks + Scarpa

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